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For gift brands

Videos that sell your gifts.

Gift buyers shop for someone else, decide fast and spend more. Bento makes the gift reveals and callouts that reach them, starts each season early enough, and posts every day.

Get started How Bento works
In short

Gifts sell in short videos where the gift lands in the receiver's lap in the first second, or a 3, 2, 1 reveal under a throw, with a hook that names who it is for. Of the 96 proven product videos we measured, 43 were dressed for the holidays. BrandBento plans, makes and posts these videos every day, and leans into each occasion weeks ahead.

The gift arrives in the first second

In the gifting videos we studied, the gift was in the receiver's lap within a second, filmed through their own eyes. A version that walked the gift across the room did half its account's usual views.

Name who it is for

Hooks such as "The perfect gift for a dog mom doesn't exi..." and "Every home cook NEEDS this" name the person the buyer is shopping for. The cut-off word is the joke, and it pulls comments.

Start each season early

Bento leans into Christmas about 55 days ahead, Halloween about 35, and Mother's Day, Father's Day, Valentine's Day and Black Friday about three weeks. Peak buying is the last two weeks of November and the first week of December.

Dress every format for the season

In season, the same proven formats get holiday settings, wrapping and songs. Bento chooses a song that fits the season and the video, and you can swap it in the Editor.

Formats that fit

Shot lists to start from

Gift tossed onto the lap

Filmed through the receiver's eyes: they are on the sofa, the giver a step away tosses the wrapped gift onto their lap, a gasp, then their own hands open it.

Gift, through the receiver's eyes

The receiver films: their knees at the bottom of the frame, the giver drops the gift into their lap or holds it out, and their hands tear it open.

3, 2, 1 reveal under a throw

The buyer stands behind the product, hidden under a big throw on a table, counts down with a playful tug on each number, then whips the throw off.

Hooks to try

  • Don't show this to a coffee lover... 👀
  • DO NOT let a coffee lover see this... 😳
  • "Coffee lovers are so hard to buy for" 🙄 Me: 😏
  • The perfect gift for a coffee lover doesn't exi... 🎁
  • "The perfect coffee lover gift doesn't exi..." 🎁

Write hooks for your own buyer.

Before you start

Frequently asked questions

When should a gift brand start holiday videos?

About 55 days before Christmas, so from late October, and about three weeks before the other gifting occasions. The free holiday calendar shows the dates for the next 12 months.

Will the videos look like AI?

Bento makes them in the style of real phone videos: realistic people, everyday places, and your product exactly as it is, drawn from its product sheet. You see every storyboard and cut before it posts.

Does BrandBento guarantee holiday sales?

No one can. Bento posts consistently, spots the videos that beat your usual and makes more like them, so each week you know more about what sells.

Hire Bento today. Post tomorrow.

Connect your store, pick your products and Bento plans tomorrow's videos.

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