Gift tossed onto the lap
Filmed through the receiver's eyes: they are on the sofa, the giver a step away tosses the wrapped gift onto their lap, a gasp, then their own hands open it.
- Suits
- Gifts, and any product in the weeks before an occasion.
- Camera
- The receiver's own phone at seated height, looking down at their lap. Only their hands and knees are theirs; the giver is in view.
The hook, second by second
- 0.0 sA hand resting on the lap, the giver in view holding the gift.
- 0.3 sThe gift is tossed and lands on the lap.
- 1.0 sA big gasp, a hand comes up over the gift.
- 2.0 sThe camera tilts up to the giver for one line, such as "What is this?"
- 3.3 sTheir own hands tear the wrapping and lift the lid.
Then the rest of the video
- The reveal by about 4 or 5 seconds.
- Then the unboxing, or the product at home.
- Then two to six quick shots of it in use, each with a new person or place.
- A cut about every 2 seconds. 10 to 15 seconds in all; 13 is typical.
- The last two seconds: an end card, such as Comment "WORD" if you want one.
What made the weak ones flop
Walking the gift across the room, or opening on a posed family shot.