When to start your holiday videos.
The shopping occasions for the next 12 months, the date each one falls on, and the day to start posting videos for it. Christmas starts earlier than you think.
Holiday calendar
Worked out for today, November 9, 2026. Dates are for the United States.
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Black Friday Friday, November 27, 2026Post now 18 days to go
Scarcity and "run, don't walk" hooks, with the end card saying where to buy.
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Cyber Monday Monday, November 30, 2026Start posting November 23 7 days ahead, in 14 days
A last call: short videos, the product up front, the offer in the caption.
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Christmas Friday, December 25, 2026Post now 46 days to go
The biggest season: gift reveals, Christmas settings and songs on every format. Peak buying is the last two weeks of November and the first week of December.
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Valentine's Day Sunday, February 14, 2027Start posting January 24 21 days ahead, in 76 days
Gifting formats for partners. The "perfect gift doesn't exi..." hook fits.
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Mother's Day Sunday, May 9, 2027Start posting April 18 21 days ahead, in 160 days
Gift tossed onto the lap, filmed by mom. Callouts that name her: "Every mom NEEDS this".
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Father's Day Sunday, June 20, 2027Start posting May 30 21 days ahead, in 202 days
Gift formats for dads, and "hard to buy for" quote hooks.
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Back to school Friday, August 20, 2027Start posting July 23 28 days ahead, in 256 days
Problem vs solution for busy mornings, and new routines.
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Halloween Sunday, October 31, 2027Start posting September 26 35 days ahead, in 321 days
Costumes and spooky settings on your usual formats. Seasonal clothes in every shot.
Where this comes from
The start dates are how far ahead Bento leans each brand's videos into an occasion: about 55 days for Christmas, 35 for Halloween, 28 for back to school, three weeks for the other gifting days and one week for Cyber Monday. The fourth quarter notes come from the organic sellers we learned from, and the 100 product videos we broke down: 43 of the 96 we measured were dressed for the holidays.
About holiday calendars
When should I start posting Christmas videos?
Bento leans into Christmas about 55 days ahead, so from the end of October. Peak buying is the last two weeks of November and the first week of December.
Do holiday videos really matter for organic?
In the 96 proven product videos we measured, 43 were dressed for Christmas or the holidays and 4 for Halloween. In the fourth quarter buyers shop as givers, decide fast and spend more.
Can I use this calendar every year?
Yes. The dates are worked out for today, so the page always shows the next 12 months.
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