A shot list for your next product video.
Pick a format that worked for other products. Get the shots second by second, where the camera goes, and what made the weak versions flop.
Shot list
Where this comes from
Each format comes from 100 short product videos we broke down second by second, which did far better than their accounts usually do. The seconds are when each moment landed in the videos that worked, and "what made the weak ones flop" is what went wrong in the versions that did no better than usual. Bento storyboards every video from the same recipes.
About shot lists
How long should a product video be?
The proven product videos we broke down ran 10 to 15 seconds. The median was 13 seconds, with a cut about every 2 seconds.
What comes after the hook?
The reveal by about 4 or 5 seconds, then the unboxing or the product at home, then two to six quick shots of it in use, each with a new person or place. The last two seconds are an end card.
Do I have to film it myself?
You can film any of these on a phone. If a format happens in a shop, ask the shop first. BrandBento makes these videos for you with AI, in the style of a real phone video.
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