Hook lines for your product videos.
Say who buys it and what it is. Get the on-screen headlines that ran on product videos that did many times their account's usual views, and how to film each one.
Hook generator
Five rules for any hook
- Something happens on screen within half a second. The first frame is also the still the feed shows.
- The headline names the buyer, near the top of the frame, two lines, with one or two emoji at the end.
- Capitalise the niche word or the key verb: NEEDS, RUN, DO NOT.
- Keep the product hidden until the reveal, and fully seen by about 4.5 seconds.
- Hold the headline for the whole video, then swap it for an end card in the last two seconds.
Where this comes from
We broke down 100 short product videos second by second, almost all of them made with AI, that did far better than their accounts usually do: the median one had 42 times its account's usual views. These are the headline styles that ran on them, with what each one is for. BrandBento's agent, Bento, writes every video's headline from the same families.
About hook generators
What makes a good TikTok hook for a product?
In the product videos we studied, something happens on screen within half a second, the headline names the buyer ("Every home cook NEEDS this"), and the product stays hidden until a reveal a few seconds in. The headline sits near the top of the frame, two lines, with one or two emoji.
Should the hook text change during the video?
Usually not. About half of the videos we studied held one headline for the whole video. The common change is the last two or three seconds, where the headline gives way to an end card such as a comment call to action.
Is this tool free?
Yes. It runs on our research, not on an AI model, so there is no sign-up and no limit.
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