A shot list for your next product video.

Gift, through the receiver's eyes

The receiver films: their knees at the bottom of the frame, the giver drops the gift into their lap or holds it out, and their hands tear it open.

Suits

Gifts, especially with a quote headline.

Camera

The receiver's point of view at seated height, looking slightly down.

The hook, second by second

1. 0.0 sThe gift lands in the lap, or is held out within reach.
2. 0.5 sHands take it and pull at the wrapping.
3. 1.5 sTearing it open.
4. 3.0 sThe product is lifted out and held up.

Then the rest of the video

• The reveal by about 4 or 5 seconds.
• Then the unboxing, or the product at home.
• Then two to six quick shots of it in use, each with a new person or place.
• A cut about every 2 seconds. 10 to 15 seconds in all; 13 is typical.
• The last two seconds: an end card, such as Comment "WORD" if you want one.

What made the weak ones flop

The giver walking over from across the room, or the receiver posing for the camera.

Write headlines for it with the hook generator.