A shot list for your next product video.

The problem vs the solution

An exaggerated, funny version of the problem the product solves, then "VS...", then the product working.

Suits

A product that solves a problem people recognise.

Camera

A phone propped at chest height for the skit, your own point of view for the unboxing, then the result.

The hook, second by second

1. 0.0 sThe problem is already on screen. Text: "The problem..."
2. 1.0 sThe silly attempt to fix it, and how it goes wrong.
3. 4.0 sText: "VS..." The product comes out.
4. 6.5 sText: "The solution..." It works, and the relief shows.

Then the rest of the video

• The reveal by about 4 or 5 seconds.
• Then the unboxing, or the product at home.
• Then two to six quick shots of it in use, each with a new person or place.
• A cut about every 2 seconds. 10 to 15 seconds in all; 13 is typical.
• The last two seconds: an end card, such as Comment "WORD" if you want one.

What made the weak ones flop

A slow, sad problem with no joke, or a result your product cannot really deliver.

Write headlines for it with the hook generator.