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For pet product brands

Videos of your pet products, posted every day.

Pet owners stop for their pet. Bento makes short videos where the pet is the reveal, the problem or the reason to comment, and posts them to TikTok, Instagram, Facebook and YouTube.

Get started How Bento works
In short

Short videos of pet products work when the pet is the payoff: a 3, 2, 1 reveal of the pet already in the product, a problem the owner knows (a dog anxious in the car) solved in a few clips, or owners rushing to get it. BrandBento plans, makes and posts these every day, then makes more of whatever takes off.

Film at the pet's eye level

The pet reveal that did best in our library was filmed low and still, at the pet's height, with a slow push in once the blanket came off. The lump under the blanket is clearly a pet, so viewers wait for it.

Ask about the problem

A question that names a problem owners live with, such as a dog that hates the car, opens the video; each clip after it answers with its own line of text. Only results the product really delivers.

Captions owners share

Pet captions in the library asked for a comment with a short themed word, or said "Send this to a dog mom". Both turn viewers into a list of people asking for the link.

Formats that fit pet products

The 3, 2, 1 reveal on the pet, the your-eyes box grab when the box shows the pet, and run-don't-walk hooks that name the owner. Bento picks the formats that fit each product and tests a new one every day.

Formats that fit

Shot lists to start from

3, 2, 1 reveal on the pet

A blanket is draped over the pet, who is already in or wearing the product. The owner tugs the corner on each number and pulls it off: the pet, happy, in the product.

The problem vs the solution

An exaggerated, funny version of the problem the product solves, then "VS...", then the product working.

Your-eyes box grab

Filmed from your own eyes: your hand pulls the top box off a full stack of the product, turns its front to the lens and drops it in a basket. Then cut to it at home.

Hooks to try

  • Don't show this to a dog owner... 👀
  • DO NOT let a dog owner see this... 😳
  • Every dog owner NEEDS this... 😍
  • If you're a dog owner, you NEED this 🙌

Write hooks for your own buyer.

Before you start

Frequently asked questions

Do I need my own pet in the videos?

No. Bento makes each video in the style of a real phone video, with realistic people, pets and places, and your product exactly as it is from its product sheet. You approve every storyboard and cut.

Which pet products suit these videos?

Products a pet wears, sits in, plays with or uses, and products that solve a problem owners know. A product with a pet on its box suits the box grab too.

Does BrandBento post for me?

Yes. Connect TikTok, Instagram, a Facebook Page and YouTube and Bento posts in your best windows, or sends the video to your phone to post yourself.

Hire Bento today. Post tomorrow.

Connect your store, pick your products and Bento plans tomorrow's videos.

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BrandBento is in private beta. Sign up with your beta code.